1. CONSULTATION
Talk to the client to find about about their business , competitors, ideas , existing branding colours etc. In this case the colours are already set, blue, purple and turquoise
2. RESEARCH
Look at existing branding for the subject matter in this case walking, countryside and outdoors activities. Research on existing graphics used on maps and signage and then mood boards create
3. FEEDBACK
Mood boards presented to the client for feedback, which is very useful especially foe a client who has no idea what they want. Based on this feedback I move forward with designs
4. DESIGN IDEAS
Taking the research and feedback onboard I work on ideas for the logo in this case using symbols of arrows and directions.
5. LOGO VARIATIONS
From the above ideas the client chooses a style and then variations created to narrow down the final look and colours.
6. FINAL LOGO
The chosen logo is drawn up as a vector file which can be blown up to any size without loss of quality. The logo is then supplied as original vector, PDF, PNG etc and applied across website, social media and print.
7. DONE!
Cup of tea and biscuit to celebrate.
See logo on website https://walkingpost.co.uk/
