Your LinkedIn Strategy

Your overall LinkedIn strategy should be to be visible and credible and this can create opportunity*

1. Find out where you are now

You can check how well you LinkedIn profile is rated by logging in and adding this URL
Its a useful check up to see where you are now. Good profiles are 80 and over but if you don’t have LinkedIn premium your score is unlikely to go above this. This grade is made up of many factors and can effect how often people see your posts , but there is a lot you can do to improve it.

2. Start with your profile

Look at your own page – do you have an effective profile? Doe it represent who you are and does it speak to your ideal clients? Are you selling you services well? Think how you can help people and what issues you solve. Make sure you have a good personal profile image, and an appropriate banner image, a good succinct experience section, – don’t talk about your paper round when you were 15 unless very relevant.

3. Engage

You need to engage on LinkedIn to get returns. be consistent in posting – aim for 3 times a week. Upload video, set quizzes – but make them relevant,  create posts that are unique and memorable. Below are some suggestions of type of posts you could use – remember you want to add value.

    • Educational
    • Gratitude
    • Controversial
    • News updates
    • Ask a question
    • Social proof
    • Lessons
    • Motivational
    • Wins/successes
    • Documentation
    • Dialogue
    • Personal story

4. Think about what you are trying to do on LinkedIn

Below are the main areas that LinkedIn can work for you and your business.  Think what you are trying to achieve

  • Event promotion
  • Network building
  • Relationship building
  • Create partnerships
  • Recruit talent
  • Brand building
  • Adding value
  • Sales conversions

5. Build up your network

Check out profiles of requests but don’t worry too much if they are not directly useful to you as people in their network may be. Actively find people you want to connect with and don’t be disheartened if not all accept you, this is quite normal.

Good luck and don’t give up!

•With thanks to Sam Rathling and Chris Taylor from Pipeline44