A website makes you look professional, customers expect you do have one and it can establish trust in your business and showcase what you do. But first think about why you specifically want a website. Is it to inform people about what you do, encourage them to get in touch, showcase your work or sell products and services online. This information will help to inform your content and how the website is marketed.
Over 80% of today’s consumers think a website makes your business more credible
Keep domain names short, easy to spell, memorable and check out your competitors to make them unique. Think about of choosing a name that keeps you open to expand your business into new areas. Search a Domain registrant such as Domain.com see of your chosen name is available – all domain names come from the same source at ICANN so cannot be duplicated. Try these two.
+ Logo top left of a website is a good idea and people expect this.
+ A clear description of your business near the top of your website.
+ About pages are useful to go into more depth.
+ Photos are really important. Use stock images if you have none or your business is not very visual.
+ Illustrations and graphics can really personalise a website and engage the viewer.
+ Navigation at top and bottom of all pages.
+ Cookie warning, Terms and conditions, GDPR privacy.
A logo makes a strong first impression, and it is the foundation of your brand identity, is memorable, separates you from competition, and is expected by your audience. Placing your logo on all of your marketing, packaging, products, social media, website.
Logos are a way to advertise your brand and keep your message consistent.
WordPress is a website builder and Content Management System and powers nearly a third of all websites in the world. WordPress itself is free (and beware we are talking about wordpress.org here and not WordPress.com) and is extremely flexible with thousands of themes both free and premiums (basic structure and style) and plug ins (add in features). It is easy to use , flexible and WordPress sites tend to rate highly in search engines partly due to the SEO options available to use.
SEO (search engine optimisation) is all about of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem. Key words are a big part of this, along with speed, a responsive design, and good content.
Be the best result , help the most people
A responsive website is strutured so that it automatically scales its content and elements to match the screen size on which it is viewed – often called “Mobile friendly”. This process is imperative to make sure your website works well on all screen sizes so all can view it and it matters for SEO too.
Around 95% of mobile users now use their phone to search for products and services.
Site speed is a search engine ranking factor and especially important for mobile pages. If your site is slow it probably won’t be high rated by google and if it take time to load customers won’t hang around and wait but go elsewhere. Ideally a website should load in 2 seconds.
Over 50% of mobile website visits are abandoned if the website takes over 3 seconds to load.
These are words and phrases that are key to your business and are central to your SEO (Search engine optimisation). This is how people will find you on search engines. Think what words or phrases you want to be found under and be specific. e.g. “Web design South London” Ask customers what they would search for to find you.
All websites are vulnerable to hackers and spammers and need to be protected It is not simply OK to create a WordPress website and then l forget about it. It won’t look after itself!
A website needs to be on a secure server, backed up daily, kept up to date and managed. WordPress websites will need to be updated to the latest version of WordPress, Theme and Plug ins regularly.
Passwords need to be strong, your website should have an SSL certificate (this is important for SEO too).
A WordPress theme is a tool to change the layout and design of your website.Themes customise the appearance of your site, including the layout, typography, colour, and other design elements. There are thousands of themes available online and this can be a bit overwhelming. They split into free or premium. Free themes have limited or no support, and if they have issues or become out of date theres not much you can do. I would strongly recommend using a premier theme such as Divi , with many features, good support and constant updating.
A WordPress plugin is something that adds new functionality to your website. For instance SEO, ecommerce, Google analytics, contact forms , galleries, events etc. Most are free and then usually have a paid version for extra features. It is best to keep the amount plugins limited as they can cause conflict issues and do slow down your website loading time. The more advanced premier themes such as Divi usually need less plugins to function as they come with many extra features.