10 top Search Engine Optimization SEO tips

1. Set up a Google my business account

It’s totally free and will enable you to appear in local search results for queries specific to your area of operation https://www.google.com/business/

2. Make sure your website is fast to load and is mobile friendly

Check speed
https://gtmetrix.com
Is your site responsive? Does it fit into all screen sizes?
http://ami.responsivedesign.is

 

3. Conduct keyword research to identify gaps in the market

Using keyword research tools such as Google’s Keyword Planner to spot gaps in the market will enable you to capitalise upon these, rather than going for a key words that are already used by larger companies.
https://ads.google.com/intl/en_uk/home/tools/keyword-planner/

 

4. Choose the right social media for your audience

Where do your customers look?, Don’t over stretch your self , stick one or two and use regularly
https://buffer.com/library/social-media-sites

 

5. Make sure you have an up to date linkedin account

Link of with fellow business people, post , follow other, get testimonials
https://searchenginewatch.com/2018/05/18/how-to-use-seo-on-linkedin/

 

5. Add a blog to your website

Set the right tone, think what is of interest to your customers, use key words, keep updated
https://yoast.com/seo-friendly-blog-post/

 

7. Encourage reviews

Google my business, Facebook, Linkedin, website, Trust pilot
https://www.postplanner.com/blog/use-social-media-to-bring-in-more-customer-reviews

 

8. Set up Google Analytics

It’s free and it’s essential for you to understand customer behaviour, traffic sources and more.
https://analytics.google.com/analytics/web/

 

9. Optimize images

https://www.shopify.co.uk/blog/7412852-10-must-know-image-optimization-tips

 

10. Be patient!

The tips here will produce results, but don’t expect overnight success. Good SEO can take time, so be patient and stick with the process.